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Based in New York City, Seltzer creates greeting cards, graphic tees, gifts, and stationery. Our
luxurious 100% post-consumer recycled paper is custom made specifically for our cards and
envelopes. All Seltzer paper products are printed using veggie-based inks. We’re serious about
eco-friendly materials, packaging, and production methods.
Seltzer worldwide headquarters (all 650 square feet of it) is located in the historic Scalamandre Silks
building in Long Island City. You can even hear looms clacking away in the mill at the end of the hall!
Seltzer goods are sold in over 1,000 stores in the US, Canada and UK. You can find our designs in
many museum gift shops, fine bookstores, natural products stores, and more and more independent
shops all the time.
Timeline
2005- Founders Brian Gold and Gay Lam start Seltzer in their walk-up apartment.
2006- We give up on finding great off-the-shelf recycled paper and go custom. Want something done right...
2007- Concerned the apartment can’t hold another loaded shipping pallet, Seltzer moves into its studio.
2008- The cavalry arrives. First Cara, the original Employee of the Month. Then Nikki and Diana.
2009- Seltzer introduces brilliant! new products.
Staff
Brian 
Born: Brooklyn
Job Description: Head writer, voice of non-reason, graphic designer and bookkeeper.
Beverage of Choice: Coffee, coffee and more coffee.
Obsessions: Delta blues and operational efficiency.
Gay 
Born: San Francisco
Job Description: Chief colorist, planner of everything, instigator, part-time illustrator.
Beverage of Choice: Rooibos maté with a splash of soy, or green tea bergamot.
Obsessions: Fresh ramen noodles and new product ideas.
Nikki 
Grew up: Seattle
Job Description: Chief optimist, crafty coordinator, and office organizer.
Beverage of Choice: Hot tea, coconut water, or margaritas.
Obsessions: Rescuing animals, cute-ness, and fresh kirby cucumbers from the farmer's market.
Diana 
Born: Chicago
Job Description: Queen of patience, production, and web graphics.
Beverage of Choice: Green vibrance or diet red bull.
Obsessions: 80's electroclash and eating her vegetables!
Custom Work
Seltzer is available for select illustration & design projects. Inquire: thefolks@seltzergoods.com
Submissions
Please note: Seltzer does not accept submissions for illustration or writing. But we do accept cash.
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